Channel is an independent, locally-owned community lifestyle magazine for the North Shore. It is produced by local company Benefitz and a team of experienced editorial and advertising professionals who are passionate about creating a positive publication that celebrates people, businesses, community organisations and events in our little piece of paradise on ‘The Shore’. Channel Magazine has been working to assist Milford businesses for over a decade and Benefitz for over three decades, since 1988.

Channel Magazine is targeted at mid to upper socio-demographic areas and reaches both residential homes and businesses. 26,000 copies are printed and distributed FREE every month – they all go, only our sample copies are left.

The magazine is also published online, via a comprehensive website and an active online social media programme.

19,000 copies are distributed to homes with welcoming letterboxes in Devonport, Cheltenham, Stanley Bay, Stanley Point, Vauxhall, Narrowneck, Bayswater, Belmont, Hauraki, Takapuna, Milford, Westlake, Forrest Hill, Crown Hill, Castor Bay, Sunnynook, Campbells Bay, Mairangi Bay, Murrays Bay, Rothesay Bay, Northcote, Birkenhead, Chatswood, Northcote Point, Birkenhead Point, Hillcrest and Greenhithe. 7,000 copies are distributed to businesses, shopping centres and foyer/reception areas Shore-wide. We also have many magazine stands throughout the North Shore that are filed 2-4 times in a month – gyms, shopping centres, main streets, ferry wharf’s, retirement villages etc.

Being a glossy monthly quality 120+ page magazine it has a longer life than newspapers or bi-weekly publications.

Channel Magazine is published 11 months of the year, February through to December (it is not published in January). Publication date is the first Friday of every month.

Visit: or email:
(After hours phone 021-500-997)


5-11 Parkway Drive, Rosedale, North Shore, Auckland 0632



Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday Closed
Sunday Closed